>A Guide To Creating More Engaging Newsletters
gives some great tips
on writing engaging newsletters and emphasizes that newsletters are important especially if your audience is older than 24! A key theme for newsletters is to personalize them. You can include interesting things like stories and hobbies. In addition, it is important to send out newsletters on a consistent basis.The most critical part of a newsletter is the Call to Action.
One of the tips to note: Do these [calls to action for community building – Follow on Facebook, Twitter, etc.] before any Calls to Action asking for $.
“Separate yourself from the countless artists who never hold themselves accountable, and stick to a consistent schedule; your fans will notice.” (Read On)